Google Fiber.
Dynamic and standard display and social ads for the entire customer journey.
Summary.
Google Fiber’s ambition to disrupt the broadband industry really shines through in these display and social ads for every stage of the customer journey. The vector illustrations are well suited to animation and endless variety.
Google have mastered customer journey mapping and serving the right ad at the right time. Here's how we sequence messaging
Awareness.
Step one: Create a great first impression. These ads aim only to introduce Google Fiber by engaging and delighting the user.
Consideration.
Step two: Make a great case for switching to Google Fiber. These ads focus on one crystal clear benefit each, less is more.
Conversion.
Step three: Retarget people that have shown interest and gently remind them to push the button.
Spotify.
Automated, large scale creative asset production for the pioneer in music streaming.
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